The Story Code Blog

Notes on narrative
intelligence.

Evidence-based thinking on leadership, the AI era, and the stories that drive every decision, team and culture – from Mark Jones and The Story Code Co.

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Why I renamed the five AI worlds
AI & Work
Why I renamed the five AI worlds

The Five AI Worlds scan began with two computer scientists and five wonderfully nerdy names. Here's why I gave the five narratives universal names that work in every sector – and why the originals stay in brackets.

Is AI coming for our gigs? A 12-month scan, just for my speaker friends
AI & Work
Is AI coming for our gigs? A 12-month scan, just for my speaker friends

I normally write for corporate leaders. This one's different – it's for my speaker friends. I pointed our Narrative Intelligence engine at our own industry and read a year of headlines. Here's what I found.

Mindset
How come we're so burned out and unhappy?

Something's broken in the world of business. Why are so many people feeling burned out, stressed and, deep-down, not all that happy? And what can we do about it? Welcome to Codebreakers.

The invisible reason most enterprise change programs fail
Change
The invisible reason most enterprise change programs fail

Leadership teams invest in the strategy. They rarely invest in the belief system needed to execute it. That's the gap.

The five dimensions of narrative health – an explainer
AI & Work
The five dimensions of narrative health – an explainer

You can't manage what you can't measure – and that includes the stories your leaders tell themselves. Here's how the Narrative Health Score works.

Mindset matters: What story are leaders telling themselves?
Leadership
Mindset matters: What story are leaders telling themselves?

Mindset is often treated as a mood or a matter of temperament that can be fixed with simple tools. In leadership, it's much more consequential than that.

Why NQ is the most important skill in the AI era
AI & Work
Why NQ is the most important skill in the AI era

First it was IQ. Then EQ. Now the leaders outperforming their peers share one distinct advantage: Narrative Intelligence.

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