Evidence-based thinking on leadership, the AI era, and the stories that drive every decision, team and culture – from Mark Jones and The Story Code Co.
The Five AI Worlds scan began with two computer scientists and five wonderfully nerdy names. Here's why I gave the five narratives universal names that work in every sector – and why the originals stay in brackets.
I normally write for corporate leaders. This one's different – it's for my speaker friends. I pointed our Narrative Intelligence engine at our own industry and read a year of headlines. Here's what I found.
Something's broken in the world of business. Why are so many people feeling burned out, stressed and, deep-down, not all that happy? And what can we do about it? Welcome to Codebreakers.

Leadership teams invest in the strategy. They rarely invest in the belief system needed to execute it. That's the gap.

You can't manage what you can't measure – and that includes the stories your leaders tell themselves. Here's how the Narrative Health Score works.

Mindset is often treated as a mood or a matter of temperament that can be fixed with simple tools. In leadership, it's much more consequential than that.

First it was IQ. Then EQ. Now the leaders outperforming their peers share one distinct advantage: Narrative Intelligence.